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Description
Don't drink and drive" is the first world-wide application that aims to signal against driving under the influence of alcohol. Initiated by Alexandrion Group Romania, together with the Romanian Police, this application is a driving simulator, its difficulty levels representing various blood alcohol concentrations.
The game consists of five levels, represented by by the blood alcohol content (0‰, 0,3‰, 0,5‰, 0,8‰ si 1,1‰). The car responds to driver's actions according to BAC and to the effects that this has upon the human body (delayed reactions, blurred vision, balance disorders, etc).
At the beginning of each level of the application are described the alcohol percentage and the effects that it produces while driving. Depending on the accident that occurs (hitting a pedestrian, another car, some side post or buildings), an corresponding image is shown, accompanied by the figures related to drunk driving fatalities, provided by the Romanian Police.
Therefore, the application's purpose is to warn the drivers about the risks they expose themselves when driving under the influence. The campaign's motto is: “Remember! Life does not have a restart button!”
Join us on facebook:
http://www.facebook.com/home.php#!/Do.not.Drink.and.DriveRO (RO)
http://www.facebook.com/home.php#!/Do.not.Drink.and.Drive (EN)
Download it free from Apple App Store:
http://itunes.apple.com/ro/app/dont-drink-and-drive/id408932120?mt=8
RO - Media coverage:
http://www.evz.ro/detalii/stiri/aplicatie-iphone-gratuita-pentru-prevenirea-accidentelor-rutiere-919970.html
http://www.stiriazi.ro/ziare/articol/articol/aplicatie-iphone-gratuita-pentru-prevenirea-accidentelor-rutiere/sumar-articol/7708273/
http://www.foodandbar.ro/info-companii/2777-alexandrion-lanseaza-prima-aplicatie-iphone-qdont-drink-and-driveq
http://www.comunic.ro/news.php/Prima-aplica%C5%A3ie-iPhone-%C3%AEmpotriva-consumului-de-alcool-la-volan--Capital/1/85845/
http://ziare.realitatea.net/prima-aplicatie-iphone-impotriva-consumului-de-alcool-la-volan_217607.html
http://www.revistanet.ro/it-tech/prima+aplica%C5%A3ie+iphone+%C3%AEmpotriva+consumului+de+alcool+la+volan
http://www.capital.ro/detalii-articole/stiri/prima-aplicatie-iphone-impotriva-consumului-de-alcool-la-volan-143714.html
http://stiri.kappa.ro/economie/02-02-2011/prima-aplicatie-iphone-impotriva-consumului-de-alcool-la-volan-309954.html
http://www.revista-piata.ro/a__Dona__t_drink_and_Drive_a_____Campanie_lansata_de_Alexandrion_Grup-id6083.html
http://www.niuzer.ro/Afaceri-si-Economie/Prima-aplicatie-iPhone-impotriva-consumului-de-alcool-la-volan-2117786.html
http://infoportal.realitatea.net/articol~din-auto~info-2210268~prima-aplicatie-iphone-impotriva-consumului-de-alcool-la-volan~din-auto.html?utm_medium=link&utm_source=rss_infoportal&utm_content=rss_auto&utm_campaign=rss
http://www.telenews.ro/articol/aplicatie-iphone-gratuita-pentru-prevenirea-accidentelor-rutiere--1835.html
http://www.comunic.ro/news.php/Prima-aplica%C5%A3ie-iPhone-%C3%AEmpotriva-consumului-de-alcool-la-volan--Capital/1/85845/
http://www.ziaranunturi.ro/prima-aplicatie-iphone-impotriva-consumului-de-alcool-la-volan/stire622/
http://ro.rsspress.info/article/66b89ceecb8af2794597f96fd6931a21/Prima%20aplica%C5%A3ie%20iphone%20%C3%AEmpotriva%20consumului%20de%20alcool%20la%20volan.html
http://pescurt.info/prima-aplicatie-iphone-impotriva-consumului-de-alcool-la-volan/
http://pescurt.info/prima-aplicatie-iphone-impotriva-consumului-de-alcool-la-volan/
http://www.mediasinfo.ro/alexandrion-grup-romania-si-politia-rutiera-romana-au-lansat-prima-aplicatie-iphone-impotriva-consumului-de-alcool-la-volan/2011/02/02/
http://www.zaone.ro/2011/02/02/video-dont-drink-drive-prima-aplicatie-impotriva-consumului-de-alcool-la-volan-facuta-de-alexandrion-si-politia-romana/
http://www.retail-fmcg.ro/fmcg/sinteza-saptamanii-31-ianuarie-4-februarie.html
http://stiri-telefoane.mobilissimo.ro/software/prima-aplicatie-iphone-pentru-descurajarea-consumului-de-alcool-la-volan-dont-drink-and-drive_9457.html
http://www.9fix.ro/prima-aplicatie-iphone-pentru-descurajarea-consumului-de-alcool-la-volan-dont-drink-and-drive.html
http://info.multicast.ro/prima-aplicatie-iphone-pentru-descurajarea-consumului-de-alcool-la-volan-don-t-drink-and-drive-s3233865159.html
http://pescurt.ro/stiri-comunicatii/prima-aplicatie-iphone-pentru-descurajarea-consumului-de-alcool-la-volan-dont-drink-and-drive_05-02-2011_2673364
http://gadgets.ubix.ro/detalii/prima-aplicatie-iphone-pentru-descurajarea-consumului-de-alcool-la-volan-don-t-drink-and-drive
http://www.magazine-gsm.ro/ultimele/prima-aplicatie-iphone-pentru-descurajarea-consumului-de-alcool-la-volan-dont-drink-and-drive
http://www.iaa.ro/Articole/Evenimente/Prima-aplicatie-din-lume-pentru-descurajarea-consumului-de-alcool-la-volan-pe-iphone/4012.html
http://digital.iqads.ro/zenergy-a-dezvoltat-aplicatia-gratuita-de-iphone-don-t-drink-and-drive-pentru-alexandrion-si-politia-rutiera-romana_12572.html
EN - Media coverage:
http://www.balkans.com/open-news.php?uniquenumber=91864
http://twitter.com/AppClimb/status/32709447398723584
http://www.appspy.com/do-not-drink-and-drive-review
http://www.appolicious.com/omg/apps/527411-do-not-drink-and-drive-zenergy-communication-developing-company-srl
http://www.filecluster.com/iPhone/Do-not-drink-and-drive-122935.html
http://appshopper.com/entertainment/do-not-drink-and-drive
http://www.pcworld.com/appguide/app.html?id=785098&expand=false
http://www.iphonelife.com/videos/dont-drink-and-drive
http://www.iphonefootprint.com/2011/02/dont-drink-and-drive-iphone-app-review/